THE WHAT? Estée Lauder Companies-owned Two Faced has added NFC tags to 100,000 samples of its Maximum Plump lipgloss, which allows consumers to scan the tag with a smartphone and access a special landing page to register for a discount of future purchases.
THE DETAILS The products were distributed in partnership with monthly subscription box service BoxyCharm, with BoxyCharm subscribers scanning the code to receive a 20 percent discount to purchase the product at a later date.
THE WHY? The samples were sent out to trial the use of NFC in sampling and marketing strategies.
Somer Tejwani, Vice President of Global Marketing for Too Faced, told Glossy, “Every beauty brand out there has some sort of sampling strategy, but it’s all been done the same for many years.
“Instead of just giving someone a product, [we asked ourselves,] ‘How can we educate, entertain and inspire them to want to learn more about the product, and want to engage with the brand in a new way?’”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
-
Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
-
Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
-
Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
