THE WHAT? L’Oréal-owned Lancôme has relaunched onto the Indian market, according to a report published by Mint.
THE DETAILS The luxury beauty brand will be sold via Sephora’s 17 stores in eight cities and online and the launch will be supported by a 360-degree campaign comprising KOL, digital and POS initiatives.
THE WHY? Rachit Mathur, General Manager, Luxury Products Division, L’Oréal India, told Mint, “A visible growth in demand for luxury beauty across a stratum of Indian consumers has been observed in markets beyond major metros, driven by a rise of aspirational consumers with increased disposable income who do not shy away from spending on premium products.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
