THE WHAT? Unilever has joined forces with Boots for the second year running to support The Hygiene Bank and help tackle hygiene poverty in the UK.
THE DETAILS The initiative follows on from last year’s project, which reached over half a million people with hygiene essentials.
The 2022 You Buy, We Donate campaign runs for eight weeks and sees one hygiene product donated to the charity for every two selected Unilever products purchased either in-store at Boots or online in the UK.
The campaign will be supported with a digital activation across online and social. Branded POS, including FSDUs, gondola-ends and window takeovers will also be activated in-store to drive customer visibility and raise further awareness of the campaign.
THE WHY? The two companies are aiming to offer support to The Hygiene Bank, which currently has a waiting list of over 420 community groups requiring its services to access basic hygiene products at home, such as soap, shampoo, and deodorant.
This is likely to rise due to increased pressures on the cost of living.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
-
Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
-
Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
-
Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
