Lipolytics

THE WHAT? Proctor & Gamble-owned Old Spice has teamed up with sandwich restaurant brand Arby’s on the limited-edition Meat Sweat Defense kit.

A-Z aesthetics

THE DETAILS Each Meat Sweat Defense Kit is equipped with two dry sprays alongside a roast beef-patterned Meat Sweat sweatshirt and sweatpant with a co-branded towel and headband.

THE WHY? Matt Krehbiel, Old Spice Vice President at Procter & Gamble, says, “A collaboration between Old Spice and Arby’s to solve the age-old problem of the notorious meat sweats that we’ve all faced at some point was a perfect match. Old Spice continues to look for ways to leverage signature humor and unexpected partnerships that remind them of the importance of long-lasting protection, even if it’s after eating a Half Pound Roast Beef Sandwich.”

Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.

  • Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.

  • Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.

  • Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  Aesthetic products. L Catterton announces strategic investment in Sociolla, marking its first move into Indonesia 

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