THE WHAT? L’Oréal has partnered with hotel brand Hotel Shilla and Korean private equity company Anchor Equity Partners to launch a new luxury beauty brand.
THE DETAILS L’Oréal is aid to be aiming to harness Asian wisdom in a contemporary way by fusing natural ingredients and functional efficacy, according to Aju Daily.
The three-way investment will be split almost equally, with financial terms of the deal not disclosed.
THE WHY? The collaboration is the latest South Korean business partnership for L’Oréal, which is said to be looking to maintain its brand power in Asia.
L’Oréal said, “This novel three-party partnership will bring together a unique combination of L’Oréal’s beauty expertise, supported by Shilla’s luxury retail channel and underpinned by Anchor’s robust financial and business model.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
