THE WHAT? Lush has launched a new campaign, timed to coincide with pollinator week, highlighting the critical role pollinators play in our food supply and eco system and drawing attention to declining populations of these important creatures.
THE DETAILS The ethical cosmetics brand is bringing back its limited-edition Rose Butterfly Bath Bomb as part of the initiative and has pledged to donate 100 percent of profits to the Pollinator Partnership and other organisations working to protect pollinators.
Its also distributing some 140,000 pieces of non-invasive seeded paper cards for customers to plant native flowers and increase pollinator habitat as well as hosting free seed bomb making parties across its North American branches.
THE WHY? Carleen Pickard, at Lush Cosmetics, explains, “We’re launching our campaign during the 2022 Pollinator Week to uplift and support the important work of Pollinator Partnership, at a time when awareness about the impacts of the climate emergency on pollinator populations could not be more critical. Between 75 percent and 95 percent of all flowering plants need pollination, giving us fruits, vegetables and nuts – and these tiny champions need protection.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
