THE WHAT? Estée Lauder Companies-owned The Ordinary is set to expand into the Indian market, available via Nykaa online and its 58 Luxe stores.
THE DETAILS Talking to WWD.com, the brand states that in the next five years it expects India to be one of its top three markets internationally.
THE WHY? Nicola Kilner, Deciem’s Chief Executive Officer, stated, “India for us as a company has been happening for the last five years. It will be our biggest new market launch for four years. We have huge expectations.
“Even on Instagram, India is one of the top 10 countries where our followers are from. And we’re not even in that market yet. We do currently service it from our own e-commerce website, but we ship from the U.K. and it takes weeks to get there. Even with that, our sales have tripled over the last year in India.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
