THE WHAT? Sephora China has unveiled its seven global beauty trends for Summer 2022 and announced more than 360 star products and exclusive new releases curated to reflect the looks of the season. The LVMH-owned retailer has also announced the launch of its China Accelebrate program, designed to incubate premium Chinese beauty brands.
THE DETAILS Over the next three years, the perfumery chain will support five local premium beauty brands to achieve RMB100 million in annual revenue as well as utilizing its global network to help the C-beauty brands gain traction in international markets.
THE WHY? With local beauty trending in China, the selective retailer has a vested interest in seeking out and building homegrown brands to pull in shoppers. Maggie Chan, Managing Director of LVMH – Sephora Greater China, explains, “”As a renowned global leader in beauty retail, Sephora will not only offer these brands commercial support and expansion, but also help them develop their international visions.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
