THE WHAT? Sharon Chuter and her non-profit Pull Up For Change is set to re-launch the Make it Black campaign for the third year running. This year, the initiative has partnered with a series of beauty brands, namely Black Radiance, Covergirl, ELF Cosmetics, Hairitage, Shea Moisture, TPH by Taraji and UOMA by Sharon C.
THE DETAILS As part of the program, the beauty labels will repackage their most iconic products in black. The limited-edition products will be available for sale this month via Walmart and the Make it Black and participating brand websites. One hundred percent of gross profits will be donated tp the Pull Up For Change Impact Fund.
THE WHY? Chuter commented, “As a Black Female founder, I understand, first-hand, the struggles of raising capital or accessing funding. In fact, I am one of only 93 Black women in the history of America who have raised over US$1M for start-ups. On the other hand, the average white male receives US$2.1M to fund their start-ups. We have a long way to go to create true economic equality and there is no equality without equity. This is where I am proud to play a small part in supporting other Black female founders to make their dreams a reality, and to truly get the seat at the table that they very well deserve”.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
