THE WHAT? Procter & Gamble-owned Pantene has partnered with Getty Images and Dresscode Project to launch the #StyleWithPride campaign, which aims to showcase the importance of real, authentic representation for the LGBTQ+ community in marketing and advertising.
THE DETAILS According to a press release, “Pantene is dedicated to making the LGBTQ+ community feel beautiful and represented by offering an authentic picture, literally, of how they uniquely are. In our latest campaign we’ll celebrate the range of styles used to express oneself by collaborating with Getty Images’ Custom Content photographers to create a gallery of authentic representation across all LGBTQ+ spectrums that will be accessible to all.”
As part of the campaign, Pantene will team up with Dresscode Project to ‘ensure authentic and inclusive representation, as well as offer an opportunity for stylists of the LGBTQ+ community to contribute to the program.’
Pantene will also partner with GLAAD to help continue to support its Visibility Project, which aims to drive and sustain LGBTQ+ representation in marketing.
Pantene will be donating US$1 to Dresscode Project for every photo shared using #StyleWithPride to reinforce its commitment.
THE WHY? The campaign is said to represent the latest in support of Pantene’s mission to ‘represent, celebrate and make the LGBTQ+ community feel beautiful year-round.’
Brent Miller, Global LGBTQ+ Equality & Inclusion for P&G, said, “Hair is such a powerful tool for self-expression, yet this often isn’t captured in traditional advertising which tend to often focus on stereotypes or visual shortcuts. Our goal with this campaign is to encourage brands to showcase beauty in its many forms and celebrate all the ways hair can be used to feel like the best, most authentic version of yourself.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
