THE WHAT? L’Oréal USA has appointed Han Wen as Chief Digital & Marketing Officer, effective immediately.
THE DETAILS Wen will serve as a member of L’Oréal USA’s Management Committee and will lead the digital transformation of the company at the enterprise level, in partnership with its divisions and brands.
Her remit includes a focus on consumer insights & intelligence, digital go-to-market-strategies, marketing innovation, media planning and buying, and creating a center of excellence in content and digital services.
Wen has previously served in L’Oréal USA’s Professional Products Division [PPD], where she has led the digital transformation for the US PPD business since 2017.
THE WHY? David Greenberg, L’Oréal USA CEO, said, “Han brings deep experience and expertise to this strategic role at a time when digital is at the forefront of our business. Her outstanding track record and extensive knowledge of how we can best engage with our consumers and accompany them in both offline and online environments will be critical to our success.
“We are always focused on innovating our marketing strategies and adapting our channels to meet the changing needs of our consumers, and we are thrilled that Han will be driving our digital transformation in partnership with our brands.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
