THE WHAT? Symrise Cosmetics Ingredients has launched a new brand accelerator called Beauty Activations, aimed at driving innovation.
THE DETAILS Designed to partner with beauty brands in North America, the initiative will allow brands to activate their product innovation.
According to Symrise, “By partnering with Symrise through the Beauty Activations platform, brands will gain access to in-depth marketing insights, custom formulations, and an award-winning portfolio of ingredients.”
The initiative is based on three pillars: Hero Ingredients, Speed to Market and Marketing and Trend Expertise, and is said to engage customers from the beginning with its speed to market approach and experience in custom concept development, market analysis and technical expertise.
THE WHY? Timothy Kenny, President of Cosmetic Ingredients North America at Symrise explains: “As one of world’s top ten most sustainable companies, we at Symrise propel beauty brands to the next level with our extensive expertise and comprehensive cosmetic ingredients portfolio. By partnering with beauty brands, we aim to support and develop their product lines with clean, conscious, modern, and sustainable solutions.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
