THE WHAT? The Estee Lauder Companies has announced that the Co-founders of Too Faced Cosmetics, Jerrod Blandino and Jeremy Johnson, have departed the brand. The make-up marque will therefore be headed up by Tara Simon, who has been promoted to the role of Global President, Too Faced, effective July 1, 2022.
THE DETAILS In her elevated role as Global Brand President, Tara will continue enabling her team to capture and realize fast-growing opportunities for the brand, while further contributing to the company’s category strategy for makeup.
THE WHY? Blandino and Johnson are said to be embarking on ‘new entrepreneurial projects and endeavours’, according to a statement issued by The Estee Lauder Companies. ELC President and CEO, Fabrizio Freda, commented, “Tara has been a fantastic leader at Too Faced since she joined the brand two years ago, and I know that she will continue to leverage her brand building expertise to drive an emotional connection with consumers through inspiring products and unique experiences. I am confident that under Tara’s leadership, Too Faced is well-positioned for its next phase of growth. And we are so grateful for Jerrod and Jeremy’s outstanding work over the last six incredible years spent as part of the ELC family.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
