THE WHAT? Shiseido Middle East has entered into a long-term strategic partnership with Emirati Designer Yasmin Al Mulla, which aims to bolster the position of Shiseido’s premium skincare collection, Future Solution LX, according to About Her.
THE DETAILS Al Mulla co-created a diary with Shiseido at the start of the year, and has previously hosted a Suhoor – the meal consumed by Muslims early in the morning before fasting – to celebrate the launch.
Al Mulla has also designed a pair of pearl earrings for the launch.
THE WHY? According to the designer, the collaboration is an ode to influential women.
She said, “The goal is to connect the heritage and beauty of the brand with this region and community. The legacy of Shisedo’s 150th anniversary is merged with the beauty of my journey through the legacies of my community, visualised by the 150 iconic Shiseido leaves, recalibrated to incorporate a Khaleeji rug with a modern twist.’’
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
-
Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
-
Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
-
Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
