THE WHAT? L’Oréal has reported a 19 percent rise in sales to 9.06 billion euros (US $9.8 billion) in Q1, driven by strong sales for its Luxe division.
THE DETAILS Per category, L’Oréal Luxe rose 25.1 percent on a reported basis, followed by Professional Products at 22.7 percent, Active Cosmetics at 22.4 percent and Consumer Products at 11.1 percent.
Geographically, Latin America grew 33.9 percent, followed by North America, SAPMENA-SSA, North Asia and Europe at 21.5, 18.7, 18, and 15.8 percent respectively.
L’Oréal Luxe achieved balanced growth across geographic Zones. At the end of March, the Division held a historic market share in North Asia and, moreover, outperformed a dynamic market in North America. L’Oréal Luxe also recorded an excellent first quarter in Europe.
The Division gained market share thanks to the strength and complementarity of its brand portfolio.
THE WHY? L’Oréal has been working to evolve its product portfolio towards the premium sector, with Luxe posting the strongest sales.
Discussing the quarter growth, Nicolas Hieronimus, CEO of L’Oréal, said, “Against the backdrop of the invasion of Ukraine and strengthened sanitary measures in China, L’Oréal had a strong first quarter, with strong growth in sales, at +13.5% like-for-like and +19.0% reported.”
He continued, “In the first three months of the year, the growth trend continued in the global beauty market, with consumer purchasing behaviour unaffected by inflation. L’Oréal pursued its premiumisation and innovation strategy and continued to outpace the beauty market across all Zones and Divisions, recording strong growth by volume and value.
“L’Oréal Luxe, Professional Products and Active Cosmetics all achieved double-digit growth, and our Consumer Products Division again outperformed the market despite supply-chain challenges. We made the most of our omnichannel strategy, with a clear revival in offline sales while e-commerce 2 continued to grow, representing 25.8% of sales.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
