THE WHAT? Beiersdorf has halted investments in marketing and promoting in Russia in response to the invasion of the Ukraine. However, it will continue its business in the country due to the products servicing essential consumers needs, according to Chief Executive Vincent Warnery.
THE DETAILS As reported by Yahoo Finance, Beiersdorf also wants to avoid losing brand marketing position, with Warnery telling shareholders during the company’s annual general meeting that is something the company has a ‘long painful history’ of.
THE WHY? Russia’s invasion of Ukraine has led to many personal care and beauty companies re-strategizing their activity within the country, with some pulling out altogether.
Beiersdorf’s mid-stance mirrors that of competitor Henkel, which is also continuing its Russian business but putting a stop to all investments, advertising and sponsorship in the country.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
