THE WHAT? Stuart La Brooy has been appointed Vice President Sephora, Southeast Asia and Oceania, excluding China, according to Marketing Interactive.
THE DETAILS La Brooy joins the company from drinks company Diageo, where he held the position of Senior Marketing Director, Strategic Partnerships Asia.
In his role for Sephora, La Brooy will be in charge of leading marketing, customer satisfaction, and loyalty.
La Brooy said, “From a vision standpoint, I’m passionate about leveraging innovation to keep our omnichannel experience cutting edge, growing and creating value for our beauty community, and strengthening Sephora as a global brand icon while also embracing local beauty culture and shopper needs.”
He is set to double down on diversity in his new role.
THE WHY? Talking about the company, La Brooy said, “Everyone I spoke to during the process had a genuine passion to be a positive impact on the community and their employees, which really impressed me.”
This, coupled with the fact that Sephora is “the only global multi-brand retailer in the prestige beauty category,” while Asia is the “largest, fastest-growing, and most dynamic geography” is why he took the role at Sephora.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
